Built the intelligence layer that connected creators, retailers, and brands into a single commerce system — and proved what every link was actually worth.
The creator economy had a fundamental measurement problem. Millions of creators were driving billions in consumer purchases — but nobody could prove it.
The entire ecosystem was operating on proxies: impressions, clicks, engagement rates. None of it mapped to actual purchasing behavior.
Each pillar closed a gap in the creator-to-commerce pipeline.
We built a unified marketplace that standardized product and engagement data across creators, retailers, and CPG brands.
Three parties, three data models, zero alignment. We created the shared language.
$200M+ in attributable sales · Unified data standard
We delivered real-time attribution and channel analytics that connected content to commerce at the transaction level.
Attribution in creator commerce isn’t an analytics feature — it’s the economic foundation.
3× conversion vs. industry standard · Real-time budget reallocation across 6 channels
Every dollar traced from creator content to consumer purchase.
Creator-driven conversion rate vs. standard affiliate.
Authenticated Superlinks tracking purchases across platforms.
Product and engineering organization built and led from zero.
We built a demand engine tuned to creator-driven commerce — optimizing the path from content to purchase.
3× conversion in gaming, electronics, wellness · Dynamic routing by creator–audience affinity
Superlinks — authenticated tracking links that creators generate instantly — tracked performance across platforms and fed into dynamic compensation based on sales impact.
The best commerce infrastructure for creators is the one they never think about.
5M+ Superlinks across 6 platforms · 1.5× faster program growth
We built and led a 40-person technology organization to deliver a platform that could scale reliably across North America.
40-person tech org built and led · Rapid North America expansion
“Creators were already driving billions in purchases. We built the system that proved it — and turned proof into a business model.”
Transaction-level, cross-platform attribution
Creator-driven vs. industry standard
Authenticated tracking across platforms
YouTube · TikTok · Instagram · Substack · X · Discord