Case ILuxury InteriorsMulti-Brand$250M Revenue~5 Years

A heritage brand.
Reborn digital.

Five years inside a 135-year-old company. Built the intelligence layer that didn’t exist. Then rebuilt everything on top of it.

Engagement~5 Years Embedded
Revenue Powered$250M
Team Built70 Eng + 400 Ops
Portfolio3 Brands / 18 Showrooms
The Situation

Heritage brand, fragmented foundation

135 years of brand authority. 10,000+ SKUs. No connected operating system underneath any of it.

Customer data siloed by channel. A 30-year-old monolithic ERP running every critical function. Six-day fulfillment. Digital at 10% of revenue. Every decision made on instinct and spreadsheets.

The mandate: unify the data, modernize the core, automate the supply chain, build real digital capability — without ever taking the operation offline.

The Transformation

Seven pillars. One connected system.

Each pillar solved a distinct business problem. The real value came from building them as an interconnected platform.

01
Pillar One

Unifying Online & Offline Data

A designer discovers fabric on Instagram, browses on the website, requests a sample through a showroom, then places a wholesale order by phone. Each touchpoint lived in a different system.

In luxury, where relationships are everything, not knowing your customer across channels isn’t a technology gap — it’s a blindness problem.

+15% conversion · +30% repeat purchases · Full customer visibility

02
Pillar Two

Modernizing the Legacy Core

The 30-year-old monolithic ERP handled everything — but every function was welded together. We re-architected the entire ERP into an event-driven platform while the business ran fully live.

A monolithic ERP is like a building where every room shares the same walls. Event-driven architecture builds with modular units — each independent.

30-year ERP replaced live · 3× capacity · 95% reliability

03
Pillar Three

Supply Chain as Growth Engine

With 25,000 active SKUs, the supply chain was the single largest lever for revenue, margin, and customer trust. We automated the full lifecycle with AI-driven orchestration.

6→1 day fulfillment · $12M+ working capital unlocked · +20% DIFOT

04
Pillar Four

Personalization in Luxury

We designed a predictive routing system analyzing browsing, purchases, sample requests, and showroom visits. Associates walked into meetings already knowing what the designer wanted.

The customer should never feel “personalized to” by a machine. Creating that effortlessness requires enormous intelligence working silently.

ML-driven demand routing · Predictive personalization across every channel

05
Pillar Five

Omnichannel Digital Growth

We unified fragmented multi-brand systems into a single digital foundation and executed growth across ecommerce, mobile, digital sampling, social, email, and programmatic.

10% → 50% digital revenue · 5× growth, zero headcount added

06
Pillar Six

Sample Production & Optimization

We built a closed-loop system connecting sample requests to purchasing behavior — then made it predictive: positioning samples in the right showrooms before requests came in.

The product that drives the most revenue is the one you give away for free.

Sample-to-sale conversion · Predictive positioning · Accelerated revenue cycle

07
Pillar Seven

AI-Driven Automation

We redesigned core operations around AI-driven execution — intelligent automation across fulfillment, forecasting, inventory positioning, and financial workflows.

AI-orchestrated operations · Eliminated manual bottlenecks · Operating leverage at scale

“Not a technology transformation. A business transformation that used technology as its instrument.”
$250M
Revenue Powered

Platform rebuilt across brands, channels, and markets

6→1
Day Fulfillment

AI-orchestrated across 25,000 SKUs

Digital Growth

10% to 50% of revenue, zero headcount

+$75M
Revenue Impact

Supply chain, digital, and ops combined

$12M+
Working Capital

Unlocked via AI inventory intelligence

82%
Risk Reduction

Centralized IAM and continuous monitoring

System Capacity

After live legacy ERP replacement

70+400
Team Built

Engineering from zero plus supply chain ops