Case IVClean EnergySolar-as-a-Service$500M ARR

They turned rooftops into power plants.
We built the platform that made it scale.

The digital infrastructure behind America’s residential solar revolution.

Customers50K on Platform
Revenue$500M ARR
Markets8 States
ModelSolar-as-Subscription
The Situation

The product everyone wanted but nobody could buy

Solar panels worked. The economics worked. But residential solar cost $30,000 upfront and required custom engineering for every single home.

Every customer meant a unique design. Quoting took weeks. Errors cascaded through the entire installation pipeline. Every new state meant rebuilding the regulatory logic from scratch.

The Platform

Five systems. One customer journey.

Each system automated a stage of the solar lifecycle.

01
System One

Automated Design & Quoting

We built the automated design engine that analyzed roof geometry from satellite data and generated optimized panel layouts with production estimates.

Feed the system an address, and it returns a panel layout, production estimate, savings projection, and financing options — in minutes, not weeks.

Weeks to minutes · Satellite-driven design · Installation-grade accuracy

02
System Two

Subscription Economics Engine

The economics depend on a cascade of variables: installation cost, panel degradation curves, local utility rates, tax credits, state incentives, financing terms, and credit profile.

The real product is not solar panels. It is a financial instrument backed by sunshine.

Real-time subscription pricing · Multi-variable financial modeling

03
System Three

Market Expansion Engine

We built a market configuration system that could encode the full regulatory, utility, incentive, and permitting landscape of a new state as structured data.

National scale requires local precision.

8 markets launched · 3× faster adoption per market

04
System Four

Installation Operations

We built the operations platform that orchestrated the full installation lifecycle: crew scheduling, material procurement, permit tracking, utility interconnection.

End-to-end installation orchestration · Predictive delay detection

05
System Five

Lifecycle Management & Billing

We built the lifecycle platform: real-time performance monitoring for every panel on every roof, automated billing, predictive maintenance, and service management.

The subscription model only works if the post-installation experience is flawless.

50K subscriptions managed · Real-time monitoring · Predictive maintenance

“They turned rooftops into power plants. We built the platform that turned a $30,000 purchase into a monthly subscription.”
50K
Customers

On a single digital platform, financing to billing

$500M
ARR

Powered by the subscription model we built

8
Markets

Each with 3× faster adoption

Minutes
Not Weeks

Satellite-driven design replaced manual engineering