The marketplace turning creators into sales channels — and making every click traceable back to revenue
Creators had audiences. Brands had products. Nobody could connect them. Scattered tools, broken tracking, no way to prove who actually drove the sale.If you can’t prove who sold it, you can’t pay them what they’re worth.
Millions in ad spend, allocated by gut feeling. No real-time data on what was converting.You can’t optimize what you can’t measure.
A platform built for publishers, asked to serve creators. The entire product needed to pivot without losing revenue.Rebuilding the plane while flying it. At scale.