The companies that turned your rooftop into a power plant — and your electric bill into a subscription
Solar panels cost $30,000. Most families couldn’t afford them. The technology existed. The demand existed. But the price was a wall.The product wasn’t the problem. The business model was.
Every customer was a custom project. Roof angle, sun exposure, local regulations, financing options, utility rates — all different.If it takes longer to buy solar than to install it, you’ve already lost the customer.
What worked in California didn’t work in Arizona. Different utilities, different incentives, different rules.National scale requires local precision.